You want to enter a new market and have your advertising materials translated for this purpose, but you are not sure if your investment in a professional will pay off? Here are three decision-making aids:
- Promotional material, marketing material and website content are your company’s identity: If the translation is bad, the customer will get the impression that the products or services you offer are also of poor quality.
- If documents contain errors or if they are of poor quality, they can damage your company’s reputation.
- If materials need to be revised or reprinted due to quality defects, this can be expensive.